Flight Lab 159 159 Bleecker Street New York, NY 10012
In association with Jordan Brand, Carmelo Anthony has released his newest basketball sneaker - the Melo M8. Always looking to stay one step ahead of the game, the superstar and his endorser opened up a pop-up concept shop called Flight Lab 159 in a new event space, Pop Up Space NY (popupspaceny.com) at 159 Bleecker Street. This unique exhibit is available for public for 8 days in October. In this shop you cannot buy the shoes. You can only look. The storefront is anything but humble. Nike jumpman signs are everywhere as well as loud mentions and pictures of Carmelo. Upon entrance, the visitors are faced with what can be seen as an exploding basketball court, reflecting Melo's explosive game. Suspended floorboards are drapes with countless pairs of Melo M8, jerseys, and other apparel with quotes from and about Carmelo himself. Projections are spread throughout the exhibit. In the core of the structure resides a larger than life movie screen where visitors may view the short film delving into Carmel Anthony’s life on and off the court, as well as his history with Jordan Brand. What everyone came to see is the new sneaker Melo M8. Carmelo had a great deal of input on the shoe's design and its features
The BRISK Bodega pilot program is set to come to life in New York City on September 17th, 2011,featuring a pop-up bodega experience/gallery,as well as a one-time only Shady Records live exhibit. Hosted at 159 Bleecker Street www.popupspaceny.com in Manhattan’s West Village, the venue will be open to the public during the day from 11 AM to 5 PM, showcasing a never-before-seen collection of Shady Records‘ historic memorabilia, the physical set from the highly successful Brisk Super Bowl TV spot (featuring a “claymated” Eminem puppet),artwork from a Tristan Eaton-designed Yelawolf tour bus, as well as custom bodega-inspired art from New York artist ArtekNYC. In the evening, the BRISK Bodega will host a special, invite-only event featuring performances by Yelawolf and Slaughterhouse, as they prepare to release their debut Shady offerings on the label.
Check out the pictures and videos from the event below.